Xinjiang's winter wonderland is a magical blend of snow and economic magic. Altay, known as China's "Snow Capital," offers dreamy powder snow and thrilling activities like hot-air balloon rides, ice floating, and paragliding. Located in south Xinjiang, the Desert Ski Resort offers a unique experience with artificial snow covering golden dunes. With "snow +" strategies, Xinjiang aims to build a full winter sports industry chain, targeting a total industry value of 200 billion yuan ($28.6 billion) by 2030 and positioning itself as a global leader in snow tourism.