Sichuan Opera sparks tourism and consumption boom in Neijiang

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A Sichuan Opera "fire-spitting" performance is seen at Fan Changjiang Cultural and Tourism Park in Neijiang, Sichuan Province on January 16, 2025. /VCG

A Sichuan Opera performer interacts with audience members at Fan Changjiang Cultural and Tourism Park in Neijiang, Sichuan Province on January 16, 2025. /VCG

Visitors watch a Sichuan Opera performance at Fan Changjiang Cultural and Tourism Park in Neijiang, Sichuan Province on January 16, 2025. /VCG

Residents and visitors gathered at Fan Changjiang Cultural and Tourism Park in Neijiang, southwest China's Sichuan Province, to enjoy a Sichuan Opera "fire-spitting" performance, which added a festive touch to a consumption promotion campaign launched on January 16.

Featuring sports experiences, food tastings, cultural shows and consumer vouchers, the campaign blends culture, tourism, sports and commerce to promote green, healthy lifestyles and boost local consumption ahead of Spring Festival.

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