Reindeer are the beloved elves of the snowfields, traditionally bred in both Finland and China. For their breeders, they are more than just a domesticated animal; they have become a cultural totem.

In Finland, reindeer-drawn sleds have long been the only reliable form of winter transportation for the Sami people of Lapland, and later developed into the prototype for the story of Santa Claus. In China, the Ewenki people living in Genhe, Inner Mongolia, have also been breeding reindeer for centuries. As their main means of production and transportation, the reindeer are called "the boats of the forests" by the Ewenki. 

Surrounding the tame animal, a range of folk activities – from competitive races to ethnic costume exhibitions – are held in the two countries every year.

Since 2017, to enrich the local breed, the forestry bureau in Genhe has been importing hundreds of reindeer from Finland. The introduction of Finnish reindeer has not only promoted the development of the local indigenous culture but also injected renewed vitality into the local tourism industry.