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In China, the same plastic bottle is worth half a cent when collected on land, three cents when retrieved from the ocean. Products made from plastic collected from the ocean cost more than those made of fresh plastic—a discovery that reshaped a Chinese company's approach. The "Blue Circle" system incentivizes coastal fishermen to collect litter from the ocean, with high-value end products funding the front-end collection, thereby creating a sustainable business loop. Using commercial power to achieve clean oceans—this is China's solution to global marine governance.
In China, the same plastic bottle is worth half a cent when collected on land, three cents when retrieved from the ocean. Products made from plastic collected from the ocean cost more than those made of fresh plastic—a discovery that reshaped a Chinese company's approach. The "Blue Circle" system incentivizes coastal fishermen to collect litter from the ocean, with high-value end products funding the front-end collection, thereby creating a sustainable business loop. Using commercial power to achieve clean oceans—this is China's solution to global marine governance.