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Digital threads of smart fashion: Welcome to E-Fashion Town

Economy 20:03, 30-Jan-2026

CGTN

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An aerial view of E-Fashion Town in Hangzhou, China’s Zhejiang Province. /CGTN

An aerial view of E-Fashion Town in Hangzhou, China's Zhejiang Province. /CGTN

A clothing store in E-Fashion Town in Hangzhou, China's Zhejiang Province. /CGTN

CGTN's He Jingyi at a clothing store in E-Fashion Town in Hangzhou, Zhejiang Province, China. /CGTN

A livestreamer selling clothes at E-Fashion Town in Hangzhou, Zhejiang Province, China. /CGTN

A phone shows a livestreamer selling clothes at E-Fashion Town in Hangzhou, Zhejiang Province, China. /CGTN

A clothing manufacturing factory in E-Fashion Town, Hangzhou, Zhejiang Province, China. /CGTN

A designer uses artificial intelligence tools to create designs in E-Fashion Town in Hangzhou, Zhejiang Province, China. /CGTN

A digital model walking a virtual runway in a fashion design software. /CGTN

Where code is the new needle and data flows like silk: At Hangzhou's E-Fashion Town, artificial intelligence coupled with 3D technologies turns designs into digital samples in seconds, and the Internet of Things connects the entire production chain. In just 10 years, this farmland was turned into a fashion hub with over 5,800 enterprises - crafting not just clothes, but the wardrobes of the future.