Few textbooks have had the impact of "New Concept English." More than a language course, it became part of China's reform and opening-up, fueling nationwide English learning and opening doors to the world. It is also the story of Pearson's journey in China.

From classrooms across China to generations of Chinese students studying in the UK, this collaboration has evolved into something far greater than publishing. It stands as a living bridge, connecting education, commerce and cultural exchange between China and the United Kingdom.