Heilongjiang Province ice and snow economy unlocks trillion-yuan potential

Northeast China's Heilongjiang Province is turning its "cold resources" into a dynamic "hot economy," unlocking the full potential of the ice and snow industry chain. As the birthplace of modern winter sports in China, the province is taking on a renewed role in advancing the development of ice and snow sports and tourism. From adrenaline-filled winter sports to creative design, equipment manufacturing, and tourism, technological innovation and industrial upgrading are advancing in tandem. The dazzling Harbin Ice and Snow World has become a signature symbol of Heilongjiang's winter allure.

By breaking away from traditional views of natural resources, Heilongjiang is reimagining ice and snow as cultural and consumer assets that are designable, tradable and continuously evolving. Through the deep integration of winter sports, culture, equipment manufacturing and tourism, the province is steadily moving toward a trillion-yuan ice and snow industry cluster and an internationally influential platform for winter sports exchange and showcase. From vast snow-covered forests to emerging ice-and-snow cities, every snowflake tells a story of shared prosperity between people's livelihoods and development.

Visit Heilongjiang and experience a winter romance like no other.  (Photos via VCG)