Name: China's designer toy boom pushes global brands to deeper localization
Uploaded: 2026-02-02T18:10:15+08:00
Duration: 2 min 59 s
Description: As China's designer toy market grows, localization is becoming a core strategy for global brands. CGTN's Dai Kaiyi takes a closer look at how overseas toymakers are rethinking their approach to connect with Chinese consumers.

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As China's designer toy market grows, localization is becoming a core strategy for global brands. CGTN's Dai Kaiyi takes a closer look at how overseas toymakers are rethinking their approach to connect with Chinese consumers.

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