2026.02.02 18:10 GMT+8

China's designer toy boom pushes global brands to deeper localization

Updated 2026.02.02 18:10 GMT+8
CGTN

As China's designer toy market grows, localization is becoming a core strategy for global brands. CGTN's Dai Kaiyi takes a closer look at how overseas toymakers are rethinking their approach to connect with Chinese consumers.

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