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China has launched its 2026 "China Travel With Chinese Films" event, aiming to stimulate consumption through closer integration of cinema and tourism. Centered on Spring Festival releases, the initiative promotes travel routes linked to filming locations and story settings, alongside film-themed consumption incentives. China Media Group has also promoted this event on more than 600 public screens across 28 countries, including the U.S., Germany and France, to further boost international tourists' interest in traveling to China.

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'Film+' tourism travel style fuels new consumption growth in China