Snow crumbles underfoot, cold air stings, but the view is worth the chill. The parachute catches the wind, and suddenly, you're floating above a world of white, with mountains and sunlight as your only companions. This year, Altay's winter world has transcended traditional skiing, offering a vibrant blend of sports, culture and leisure. Whether carving through world-class slopes at Jiangjun Mountain or embracing the thrill of ice floating, hot air balloons and paragliding, there's something for every adventurer. The region's popularity has surged, with over 36 million visitors and 32.3 billion yuan ($4.65 billion) in revenue during the 2024-2025 snow season. This remarkable "cold-to-hot" transformation is turning Altay into a must-visit destination for unforgettable winter memories.