In winter, Tianshan Tianchi Scenic Area in northwest China's Xinjiang Uygur Autonomous Region becomes an ice and snow paradise. Carnival events, intangible cultural heritage performances and hot spring resorts draw visitors nationwide. The snow-covered lake offers innovative activities like snowmobile-towed banana boat drifts, ice bumper cars and snowmobile races that spark excitement. Ice karting is a top attraction. Visitors can stay in starry sky camps and relax in misty hot springs, with immersive experiences encouraging longer stays. This fosters a virtuous cycle in which ice and snow tourism thrives and cultural elements drive regional development.