Milano Cortina 2026 Olympic Winter Games, running from February 6 to 22, herald a new growth cycle for the global ice and snow industry. In China, winter sports are shifting beyond event-driven momentum toward market demand, wider consumer participation, and industrial upgrading. From ski resorts to equipment manufacturing and winter tourism, the sector is building long-term economic potential.

In this special podcast episode, join CGTN's Zheng Junfeng and Lincoln Humphries as they speak with industry guests to explore how "cold resources" are becoming a lasting engine for the economy.