Winter in Xinjiang Uygur Autonomous Region tells a new story – one where abundant ice and snow are not merely features of the climate, but foundational elements breathing dynamic new life into the region. This seasonal rebirth manifests in diverse forms: the awe-inspiring artistry of alpine ice parks, the communal energy of accessible winter sports, and the tranquil respite of natural hot springs. Together, these initiatives form a cohesive and innovative tourism ecosystem. By transforming frozen resources into curated experiences, Xinjiang is successfully rewriting the narrative of winter travel, shifting its perception from a time of dormancy to one of invitation and adventure.