Across cities and coastal towns, culture and tourism are becoming part of daily public life. As an important historical starting point of the ancient Maritime Silk Road and a core area of the 21st-Century Maritime Silk Road, east China's Fujian Province is drawing renewed attention through its rich cultural heritage. In recent years, Fujian has recorded steady double-digit annual growth in tourist visits and spending, with the cultural and tourism sector now contributing more than 10 percent of GDP.

Beyond economic growth, tourism is creating jobs, boosting local consumption and enhancing everyday wellbeing. Through initiatives such as tourism benefit cards, festival discounts and cultural experience subsidies, residents enjoy easier access to travel and leisure activities. (Photos via VCG)