A grand parade featuring traditional Chinese folk dances, dragon and lion dances, and hi-tech displays was recently held at Expo City in Dubai. Alongside the parade, a Spring Festival bazaar showcased Chinese cuisine and offered intangible cultural experiences such as paper cutting and calligraphy.

During the event, promotional videos for China Media Group's (CMG) 2026 Spring Festival Gala, as well as a short film promoting the "China Travel with Chinese Films" initiative were screened. Meanwhile, a CMG pavilion was open to visitors, showcasing the content and program selections for the Spring Festival Gala, as well as a variety of CMG's cultural and creative products.