As the Chinese New Year approaches, people in southern China are embracing the long holiday by spending time basking in the sunshine and enjoying the fragrance of new blossoms as spring arrives. 

See how people in Nanjing, Hangzhou, Shaoxing, and Guiyang spend the first day of the Spring Festival holiday.

As of now, bookings for travel products during the Spring Festival have increased by over 30 percent year-over-year. Among them, the third day of the Chinese New Year will see the peak of holiday travel, with bookings on that day rising more than 40 percent compared with the same period in 2025, according to CMG statistics.

It is expected to set a new record for Spring Festival travel, continuously driving the upgrade and revitalization of the tourism market. The holiday period has also further boosted family-oriented cultural and tourism consumption, making it the core growth driver of the Spring Festival travel market.

(Cover: People at the Yuhuatai Scenic Area viewing plum blossoms, in Nanjing, Jiangsu Province, China, February 15, 2026. /VCG)