One street in Jiang'an County, part of Yibin in southwest China's Sichuan Province, draws over a million visitors during Spring Festival. Here's why! Visitors flock to the area not just for shopping, but for the experience. From bamboo carving and heritage rice cakes to interactive street performances, people are embracing tradition in creative new ways. Join CGTN's Xu Xinchen in Jiang'an County, where the festive spirit is inspiring fresh new ways to celebrate the new year.