2026.02.17 14:07 GMT+8

Young consumers add emotional value to their New Year shopping

Updated 2026.02.17 14:07 GMT+8
CGTN

Shopping is a must during the Spring Festival season in China, and in recent years, more consumers, especially younger ones, are spending on items that bring emotional satisfaction, not just practical value. This trend is also shaping their New Year shopping choices.

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