Yibin, in southwest China's Sichuan Province, sits at the confluence of the Jinsha and Minjiang rivers, which continue onward as the mighty Yangtze, earning it the title "the first city on the Yangtze River." Once a key hub on the Southern Silk Road, the city still pulses with river-port vitality, where historic temples, old streets and stilted houses open onto scenic spots such as White Tower Mountain and the lush Southern Sichuan Bamboo Sea. Recognized as a national historical and cultural city, Yibin has long served as a gateway linking Sichuan's hinterland to the broader Yangtze River basin.

Yibin brings its unique blend of river culture, history and contemporary energy to audiences nationwide, inviting viewers to experience the city's warmth, vibrancy and the timeless rhythm of the Yangtze's first bend.