China's 2026 Spring Festival box office, including pre-sales, surpassed 2.8 billion yuan (about $405.3 million) by Thursday afternoon, five days into the nine-day holiday, according to online movie platform Maoyan.

The Spring Festival holiday period, which began on Sunday, is one of the most important periods in the world's second-largest film market.

A diverse lineup of films has debuted during this year's holiday movie season, including comedy, action, animation, and science fiction titles, offering audiences a rich and varied cinematic feast.

China's 2026 box office (including pre-sales) has exceeded 5 billion yuan ($723.7 million) as of Thursday, according to box office data tracker Beacon.

(With input from Xinhua)