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This Chinese New Year, the box office is about more than just tickets. China's film industry is entering a "Comic Era," where AI and animation are driving a new kind of storytelling.

With a younger, worldwide audience in mind, the newly released Per Aspera Ad Astra, starring Wang Hedi and Victoria Song, captures this shift.

Characters leap off the screen and into the real world, inviting moviegoers to explore the sights, sounds and settings that shaped their cinematic universe.

Under this powerful "Film Plus" model, where culture, tourism and cinema merge, Chinese film is becoming the engine of a new economy. One poised to transcend not just the fourth wall, but borders.

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Chinese cinema enters new era: The rise of 'Film Plus'