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The Chinese New Year (Spring Festival) box office is doing more than breaking records this year. Across China, cinemas are evolving into cultural hubs–blending moviegoing with shopping, traditional crafts and reading experiences. The "film-plus" model is turning holiday entertainment into a broader boost for local consumption and culture.
The Chinese New Year (Spring Festival) box office is doing more than breaking records this year. Across China, cinemas are evolving into cultural hubs–blending moviegoing with shopping, traditional crafts and reading experiences. The "film-plus" model is turning holiday entertainment into a broader boost for local consumption and culture.