Naipi goes viral, improves livelihoods in N China's Inner Mongolia

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Sugarcoated fruits attached to a thin naipi wafer. /VCG

Cows graze in a pasture in north China's Inner Mongolia Autonomous Region. /VCG

"Naipi," a traditional Mongolian milk skin. /VCG

Dairy products in Inner Mongolia. /VCG

This winter, sugarcoated hawthorns wrapped in "naipi," a traditional Mongolian milk skin, are going viral on Chinese social media. The trend traces back to the grasslands of north China's Inner Mongolia Autonomous Region.

Behind the sweet craze is a sweeter payoff: higher incomes for farmers and herders, powered by Inner Mongolia's dairy revitalization. As China's top fresh milk-producing region, it is scaling up specialty processing and handmade workshops through policy support and innovation, turning everyday milk into value-added foods.

The naipi-based model links herding, processing, and markets into a complete chain, making this thin layer of milk skin a golden key to rural revitalization.

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