Name: Can a toy heal a lonely heart?
Uploaded: 2026-03-01T16:13:14+08:00
Duration: 1 min 43 s
Description: For Chengdu-based toy designer SAN3, a toy is far more than a plaything; it is a silent listener and a source of joy.

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01:44

For Chengdu-based toy designer SAN3, a toy is far more than a plaything; it is a silent listener and a source of joy. Drawing from a childhood where a simple rabbit plushie offered comfort during her parents' busy workdays, she created Little Buns, a world of personified animals featuring a spirited rabbit and a sluggish bear.

In this intimate look at her craft, SAN3 explains how these characters act as emotional mirrors for those who struggle with direct expression. By focusing on companionship rather than just happiness, her work taps into a fundamental human need that transcends age. Whether for children, young adults or parents, her designs offer a gentle reminder: no matter your pace in life, there is a space for you to be understood and loved exactly as you are.

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