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How can a freshly made drink cost less than a dollar? In China, a new generation of beverage chains is proving that low prices can work at massive scale. The model combines industrialized supply chains, streamlined operations and carefully designed branding.
In this episode of Unboxing China, we break down the business logic behind China's affordable drink boom and the consumer trends driving it.
How can a freshly made drink cost less than a dollar? In China, a new generation of beverage chains is proving that low prices can work at massive scale. The model combines industrialized supply chains, streamlined operations and carefully designed branding.
In this episode of Unboxing China, we break down the business logic behind China's affordable drink boom and the consumer trends driving it.