Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

Emotional economy fueling China's next consumption wave

02:55

As the 2026 Two Sessions draw near, Chinese policymakers are actively exploring innovative approaches to stimulate domestic consumption and enhance the well-being and happiness of the people. One emerging trend is what has been dubbed the emotional economy, where people buy not just for necessity, but for joy, personal connection and a sense of self. 

CGTN reporter Yu Hongyu reports on how this shift is aligning with the nation's development goals.

Search Trends