Wukong as seen in "Black Myth: Wukong." /CGTN

The iconic gourd from "Black Myth: Wukong." /CGTN

The exterior of the BLACKMYTH flagship store. /CGTN

The interior of the BLACKMYTH flagship store. /CGTN

An in-game character figurine from "Black Myth: Wukong." /CGTN

An in-game character mask from "Black Myth: Wukong." /CGTN

Official "Black Myth: Wukong" merchandise and collectibles on display. /CGTN