Our Privacy Statement & Cookie Policy

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

When viewers become producers: How China's group livestreams work

Across China, a form of mobile performance is blurring the line between audience and producer: group livestreaming rigs up pro lighting, camera moves and real-time voting so viewers can choose the setlist or who stands center. On Douyin, China's TikTok-like short video platform, thousands of these rooms run daily.

In this episode of Unboxing China, we decode how group livestreaming turned social interaction into a scalable entertainment economy.

04:00
Search Trends