2026.03.04 16:50 GMT+8

When viewers become producers: How China's group livestreams work

Updated 2026.03.04 16:50 GMT+8
CGTN

Across China, a form of mobile performance is blurring the line between audience and producer: group livestreaming rigs up pro lighting, camera moves and real-time voting so viewers can choose the setlist or who stands center. On Douyin, China's TikTok-like short video platform, thousands of these rooms run daily.

In this episode of Unboxing China, we decode how group livestreaming turned social interaction into a scalable entertainment economy.

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