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China's concert boom: Why Gen Z is filling the stadiums

04:47

From packed stadium shows to sold-out performances in smaller cities, China's live music scene is expanding rapidly. Young audiences are turning concerts into a cultural routine: traveling across cities, sharing the experience online and building collective memories around live performances.

The boom now extends far beyond the stage, boosting tourism, retail spending and local economies. In this episode of Unboxing China, we explore how concerts are reshaping consumption patterns and becoming a new driver of cultural and urban development.

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