Bookstores in Fujian transform into new cultural hubs

In recent years, China's Fujian Province has prioritized universal reading as a cornerstone of its cultural development. Local bookstores have evolved far beyond simply selling books. By creating innovative spaces and services, they have transformed into "living rooms" for communities in the province.

During holidays, children can be found reading in a special immersive section of the Xinhua Bookstore in Fuzhou, the provincial capital. Using holographic projection technology, this space offers an engaging experience that blends reading with art and technology.

Another Xinhua Bookstore branch in Fuzhou is deeply rooted in local culture, showcasing the city's unique memories. It regularly hosts book clubs and art exhibitions. The space also displays old photos of Fuzhou alongside traditional crafts, such as lacquerware and stone carvings. A dedicated section features books on Fuzhou's history, helping visitors connect with the city on a deeper level.

Some Fuzhou bookstores have also formed close partnerships with public libraries, sharing resources to create improved cultural spaces for the public.

For instance, Dameng Bookstore and Fuzhou Library run a "You Choose, We Buy" program, allowing readers to borrow new books for free using a library card or a local app. The bookstore further enhances convenience by offering online reservations and drop-off services.

Dameng Bookstore also operates mobile book carts and organizes pop-up reading events. It takes these activities to offices, banks and parks, bringing books directly to the community. A "story exchange corner" on-site encourages readers to share ideas and connect with one another.

Across Fujian, a variety of themed bookstores have emerged, focusing on local culture, urban history and maritime stories. Together, they have become vibrant cultural landmarks in many of the province's cities.