Travel and lifestyle spending fuel 'silver economy' growth in China

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A group of seniors perform with tai chi fans in Wuzhou, Guangxi on February 24, 2026. /IC

An elderly woman interacts with a robotic dog in Hangzhou, Zhejiang Province on February 24, 2025. /IC

Senior models showcase traditional Chinese attire in Urumqi, Xinjiang on February 8, 2026. /IC

An elderly woman learns to use DeepSeek AI during a computer class in Xiangyang, Hubei Province on February 24, 2025. /IC

China's "silver economy," referring to the expanding market centered on older adults' lifestyles and spending, has spurred consumption growth. Rather than spending Chinese New Year at home, many retirees are choosing winter stays in southern cities, wellness retreats, and cultural travel experiences. Hotels are upgrading age-friendly services – from medical rooms to wheelchairs, blood-pressure monitors and automated defibrillators – to better serve senior travelers.

Meanwhile, technology is transforming elder care: Colleges for senior citizens now offer AI courses, while nursing homes have been experimenting with robotic companions, reflecting a rapidly evolving market driven by older consumers.

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