China will promote the high-quality development of cultural tourism and leverage the power of AI and advanced technologies to that end, Chinese Minister of Culture and Tourism Sun Yeli said at a press conference on people's livelihood during the fourth session of the 14th National People's Congress.

"We must adapt to the growing cultural creativity and promote new forms of popular culture in the internet era," he said, adding, "people are no longer satisfied with simply reading, watching, and listening; they are more willing to actively participate."

The official noted that "in particular, the development of artificial intelligence has greatly lowered the threshold for public participation."