Name: How toys became the new lifestyle trend for global 'kidults'
Uploaded: 2026-03-10T15:31:58+08:00
Duration: 1 min 1 s
Description: As society advances and the pace of life accelerates, a fascinating shift is happening: toys are outgrowing the playroom.

Language

RSS

Newsletters

Home

China

World

Politics

Business

Sci-Tech

Health

Opinions

Video

Live

Radio

World Asia-Pacific Middle East Europe Americas Africa

By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.

I agree

01:01

As society advances and the pace of life accelerates, a fascinating shift is happening: toys are outgrowing the playroom.

In our latest conversation, Chen Wei, Vice President of the China Toy and Juvenile Products Association, shares a profound insight into why the global "kidult" trend is booming. In an era of high pressure, toys have evolved from simple playthings into a sophisticated lifestyle choice for the young at heart.

"A well-designed toy speaks directly to the soul," says Chen. Whether it's a nostalgic nod to history, a creative take on a gaming IP, or a "healing" designer collectible, these items offer much-needed emotional resonance and stress relief in a fast-paced world.

From pop culture and animation to culinary arts and travel, everything can be reimagined through the lens of a toy. It's no longer just about "owning a product" – it's about finding that instant spark of joy, that "cool" factor, and a sense of therapeutic comfort.

Open in CGTN APP for better experience

Search Trends