Name: My China Deals: Microdrama wave hits the Philippines
Uploaded: 2026-03-11T12:49:39+08:00
Duration: 5 min 13 s
Description: A homegrown Chinese format is finding a foothold in the Philippines and across the region. With global microdrama revenues surging fourfold, local studios are rolling out phone-ready mini-series for an eager audience. CGTN's Gretchen Malalad reports

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A homegrown Chinese format is finding a foothold in the Philippines and across the region. With global microdrama revenues surging fourfold, local studios are rolling out phone-ready mini-series for an eager audience. CGTN's Gretchen Malalad reports from Manila – where she also steps onto the set.

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