You might never have heard of "Wuxia Punk". As new phenomena arise, so does the need for words to describe them. China's game developers have been making serious attempts at incorporating important Chinese cultural elements into their gaming universe. After extensive research, the creators of Phantom Blade Zero used their findings to come up with a new language for their digital creations. Chinese game developers are busy creating more than just new universes—they are creating a new code that represents key elements of their own culture.