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2026.03.13 17:02 GMT+8

China's 'flower economy' invites travelers to 'taste' spring

Updated 2026.03.13 17:02 GMT+8
CGTN

People enjoy Sichuan hotpot in a rapeseed flower field in Chongzhou, Sichuan Province on March 5, 2026. /VCG

People enjoy Sichuan hotpot in a rapeseed flower field in Chongzhou, Sichuan Province on March 5, 2026. /VCG

Across China, the "flower economy," an industry built around flowers, and which includes flower cultivation, sales and cultural tourism, is blossoming. From countryside cafes to creative bakeries, flowers are inspiring new ways for visitors to taste the season.

In Chongzhou, Sichuan Province, travelers gathered in golden rapeseed fields to enjoy a steaming Sichuan hotpot. 

Maxim's Bakery in Beijing offers spring flower-themed breads on March 9, 2026. /VCG

Maxim's Bakery in Beijing offers spring flower-themed breads on March 9, 2026. /VCG

In Beijing, a bakery has launched flower-themed pastries such as plum blossom rolls and red plum puffs. With delicate floral designs and seasonal flavors, each bite feels like a small taste of spring. 

Visitors sip coffee and enjoy blooming rapeseed fields in Jinhua, Zhejiang Province on March 10, 2026. /VCG

Golden rapeseed flowers blanket the countryside in Jinhua, Zhejiang Province on March 10, 2026. /VCG

Meanwhile in Jinhua, Zhejiang Province, vast rapeseed blossoms stretch across the countryside, where a pastoral cafe set among the flowers has become a popular destination. Visitors sip coffee while taking in the golden scenery, as rural tourism blends agriculture and leisure into a flourishing new experience.

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