Autumn/Winter 2026 Shanghai Fashion Week official schedule unveiled

The official schedule for the Autumn/Winter 2026 Shanghai Fashion Week has been unveiled, with the season set to open on March 25. Under the theme "Design Ahead, Fashion Ascends," the season highlights design as the core driver of the evolution of the Chinese fashion industry.

Shanghai will host a dynamic lineup of designers, with Chinese brands continuing to take prominent positions on the official schedule. HPLY will present the opening show, while Shanghai-based brand EP Yaying will stage the closing runway. Beyond the catwalk, the brand will also preview its Autumn/Winter 2026 collection to global buyers at Mode Shanghai Fashion Trade Show and host the A Kaleidoscope of Silk art exhibition, open to the public during the fashion week period.

Chinese independent designers also remain a defining force of the Shanghai Fashion Week calendar as well. This season's Xintiandi main tent will feature influential labels including Feng Chen Wang, Jacques Wei, Comme Moi, and Susan Fang, presenting a concentrated showcase of contemporary Chinese creativity.

Across the city, the official runway ecosystem continues to expand. Labelhood will take place on Yongyuan Road in Shanghai's Jing'an District. The GLAM showcase will return to New Bund 31 with its signature bridal and eveningwear presentations, where Kids Wear show will once again take place. As the closing highlight of this season, global label Maison Margiela will stage the debut of its Autumn/Winter 2026 collection.

Building on previous successes where runway debuts have translated into retail expansion, Shanghai's iconic Xintiandi runway will welcome a growing number of international participants this season.

The Shanghai Fashion Week ordering ecosystem, formed by Mode, Ontimeshow, Notes Shanghai, Tube Showroom, Tudoo Showroom, Lab Showroom, Blooming Showroom and The Cool Hunter Showroom, will once again create a citywide network connecting domestic and international markets. The collective presence of high-quality brands across these platforms reflects strong market confidence while also offering early signals for next season's fashion trends.