Spring has arrived in the Guangdong-Hong Kong-Macao Greater Bay Area, where blooming flowers are driving seasonal tourism and consumption.

In Guangdong, flower viewing is evolving beyond sightseeing into a multi-sector consumption chain. In Guangzhou and Foshan, vibrant red blossoms and curated routes are drawing crowds for photos and sketching. Chefs are incorporating seasonal kapok flowers into Cantonese cuisine, creating light and refreshing dishes.