By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. You can change your cookie settings through your browser.
With total industrial output surpassing 810 billion yuan, China's film industry has become a powerful engine driving domestic demand and boosting consumption. But for younger audiences, simply watching a movie is no longer enough. They want to step inside the story – to play it, live it, and become part of it. Click to explore how immersive games are reshaping youth consumption.
With total industrial output surpassing 810 billion yuan, China's film industry has become a powerful engine driving domestic demand and boosting consumption. But for younger audiences, simply watching a movie is no longer enough. They want to step inside the story – to play it, live it, and become part of it. Click to explore how immersive games are reshaping youth consumption.