The 7th Xinjiang Spring Tourism Expo opened in Urumqi, drawing a record number of foreign tourism entities to China. With over 600 cultural and tourism institutions from home and abroad—including exhibitors from Kazakhstan, Australia, and beyond—the event showcased strong international participation as global companies sought to tap into the Chinese market and explore Belt and Road opportunities. Featuring matchmaking events, smart tourism promotions, and immersive cultural experiences, the expo highlighted Xinjiang's commitment to high-quality tourism development and cross-border collaboration along the Silk Road.