Cultural and tourism market welcomes a spring travel boom

Starting April, many regions in China have implemented spring breaks for primary and secondary schools, and the "3-day spring break + Qingming" extended holiday has kept travel demand high. Data shows that starting from April 1, Chengdu has become the city with the highest number of aviation passengers in the country. The number of flights from cities like Nanjing, Changzhou, and Wuxi in Jiangsu Province has doubled.

In big cities with rich tourism resources, hotel bookings are seeing a surge. According to travel platforms, from April 1 to 6, cities like Shanghai, Chengdu, Beijing, Guangzhou, Shenzhen, Kunming, Hangzhou, Chongqing, Haikou, and Sanya have been the most popular flight destinations.

The rising experiential economy

This year's spring break has brought a wave of educational tourism to many regions. Special study tours have unlocked new demand for traveling during the holiday, and opened the doors for a new type of experiential tourism.

In Xianhe Town, Mianyang City, Sichuan Province, nearly 600 students, teachers, and parents came to the fields to peel corn and plant rapeseed. Such activities not only help children gain basic farming knowledge but also enable them to appreciate the value of labor.

This year, Sichuan has launched 116 premium routes focusing on themes like nature, revolutionary history, culture, and technology, including topics like the Long March spirit, ancient Shu civilization, the Giant Panda base, and aerospace.

Technology empowering cultural tourism

This spring, people's outings have become more tech-savvy. From AR cycling glasses to smart autonomous boats, spring outings are now filled with interaction and exploration enabled by technology.

In Xi'an, near the city wall, smart autonomous boats carry tourists smoothly along the moat, passing over the reflections of the ancient city wall. 

Atop the famed ancient city wall, tourists can add AR cycling glasses to bicycle rentals. These trigger audio guides for the scenes they encounter, enriching the experience and adding context to every detail.

Traveling with books: Unlocking "walking classrooms"

This spring, with many primary and secondary school students enjoying their spring break, in Huai'an, Jiangsu Province, local authorities have carefully planned special study tours, launching themed routes like "Traveling with Books" to allow children to go outdoors.

At the Huai'an Journey to the West Theme Park, an immersive "Dream Journey to the West" educational activity opens a fascinating cultural exploration of the Journey to the West for families during the holiday. Led by a guide, children and their parents explore the origins of the classic novel's creation and get an understanding and appreciation of the cultural connotations behind it.