Film-themed tourist destinations across China saw a surge in visitor numbers during the three-day Qingming Festival holiday, as the traditional festival overlapped with new spring breaks in several regions, helping create a longer travel window that boosted domestic tourism.

Many scenic spots rolled out themed events and immersive experiences inspired by film sets and traditional culture. Family travelers, especially parents with children, became the main driving force behind the surge. The new spring break policy, often combined with weekends or nearby holidays, is expected to further fuel travel demand and consumer spending.