Name: Brompton bikes chief: 'Not enough people in UK understand China'
Uploaded: 2026-04-14T11:29:27+08:00
Duration: PT54.647S
Description: Will Butler-Adams, CEO of the hugely popular UK folding-bike brand Brompton, is a lifelong Sinophile and has visited the country many times. In an exclusive interview with CGTN's Li Jianhua, he explains how many of his compatriots don't understand China

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Will Butler-Adams, CEO of the hugely popular UK folding-bike brand Brompton, is a lifelong Sinophile and has visited the country many times. In an exclusive interview with CGTN's Li Jianhua, he explains how many of his compatriots don't understand China – and why that's not just a shame, it's a missed business opportunity.

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