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In some Chinese factories, the only humans on the floor are those searching for the “code” behind China’s rise. This isn’t industrial espionage – it’s industrial tourism, and it is booming.

Heritage sites and high-tech facilities alike are transforming into travel destinations. Manufacturers are gladly opening their doors to the public, offering a closer look at innovation, production and history.

This new "industry + tourism" model sits at the sweet spot of culture, technology and the immersive experiences modern tourists crave.

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Industrial tourism grows in China: From factories to immersive experiences