At the 2026 China International Consumer Products Expo, brands aren't just setting up booths – they're going live. From makeup to local delicacies, livestreams are transforming exhibits into instant sales, merging offline energy with online reach. This digital momentum fuels Hainan's economy and draws visitors beyond the expo halls. After shopping, many travel to idyllic spots like Sanya or the duty-free zones, spending on coastal resorts, fresh seafood and island tours. What starts as a click becomes a journey. Hainan is building a new tourism model: blending screens with sun and online sales with sandy shores, where every purchase can lead to a perfect holiday.