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02:37

China's inbound tourism market is entering a new phase of opportunity, with fast-expanding visa-free access and the launch of the Hainan Free Trade Port.

At the Hainan Expo, companies such as Tongcheng Travel are tapping into both policy support and exhibition-driven demand, using AI-powered tools to enhance travel experiences and stimulate consumption. Together, these trends point to a dynamic and promising future for China's cultural and tourism economy.

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Unlocking inbound tourism: How policy tailwinds & AI are powering China's travel boom