China's inbound tourism market is entering a new phase of opportunity, with fast-expanding visa-free access and the launch of the Hainan Free Trade Port.

At the Hainan Expo, companies such as Tongcheng Travel are tapping into both policy support and exhibition-driven demand, using AI-powered tools to enhance travel experiences and stimulate consumption. Together, these trends point to a dynamic and promising future for China's cultural and tourism economy.