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Chinese New Year screenings boost Chinese films' global appeal

CGTN

 , Updated 15:37, 25-Apr-2026
01:16

Chinese New Year screenings have become a powerful global branding driver for Chinese films.

In this interview with CGTN, Cedric Behrel, Director of Trinity CineAsia, a London-based film distribution company, shares key market observations. Despite a sluggish global box office, he stays optimistic, looking forward to bringing more high-quality Chinese films to international audiences.

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